Enterprise Platform Design
Designing subscription ecosystems, onboarding journeys, customer portals, entitlement systems, identity services, and enterprise SaaS experiences that simplify technical complexity at scale.
Transforming complex enterprise systems into measurable business outcomes.
Principal UX Designer specializing in enterprise SaaS, platform strategy, customer acquisition ecosystems, and service design for Fortune 500 organizations.
For more than twenty years, I've partnered with product, engineering, analytics, and executive stakeholders to transform technical complexity into intuitive customer experiences that drive adoption, improve operational efficiency, and create measurable business value.
View WorkImpact Snapshot
$60M+
Business Impact
20+
Years Leading Design
Fortune 500
Enterprise Customers
Global
Platform Ecosystems
What I Specialize In
Product Strategy & Service Design
Aligning customer needs, business objectives, and technical constraints through systems thinking, journey orchestration, experience architecture, and service design methodologies.
Design Leadership
Driving cross-functional alignment, facilitating strategic workshops, leading UX research initiatives, mentoring designers, and influencing product direction across large organizations.
Selected Case Studies
Re-Architecting the Red Hat Product Trial Ecosystem
Redesigned Red Hat's global product trial ecosystem spanning self-service onboarding, marketplace activations, subscription management, and sales-assisted evaluation workflows.
Generated $39.5M in Closed Won opportunity value while improving activation workflows, subscription visibility, and enterprise-scale acquisition experiences.
View Case Study
Designing an Intelligent Provisioning Router for RHEL
Replaced a static product download experience with an intent-based routing system that guides developers, architects, and enterprise customers toward the correct deployment path.
Introduced decision architecture, personalization strategy, and experience orchestration concepts that helped shape the future direction of Red Hat's digital acquisition ecosystem.
View Case Study
Designing Self-Service Entitlement Automation for IBM Cloud Paks
Designed a self-service entitlement platform enabling IBM customers to activate Red Hat subscriptions without requiring manual seller intervention.
Established a scalable entitlement model that reduced friction, improved customer activation, and supported cross-company business objectives.
View Case StudySelected Publications
Interaction & Microcopy
How thoughtful UX writing and interaction design reduce friction during onboarding, account setup, and customer activation experiences.
Read Article on UXPA Magazine
Remote Collaboration During COVID
Lessons learned from facilitating design collaboration while distributed product teams transitioned to fully remote work environments.
Read Article on Red Hat